6 Months, 400% Increase in Leads, and £70k Attributed Revenue
Campaign Cooperative
At first, Campaign Cooperative had a simple problem: they weren’t receiving enough leads. Within 6 months, they had a killer site that ranked on the front-page of search for competitive rankings, and a 400% increase in qualified leads.
Overview
Campaign Cooperative had a simple problem: they weren’t receiving enough leads. Within 6 months of working with us, they had a killer site that ranked on the front-page of search for competitive rankings, and a 400% increase in qualified leads. We took an omni-channel approach to this - targeting SEO, social media outreach, and PPC. Within just a few months, we had earned Campaign Cooperative front-page rankings on competitive search terms like 'indie game marketing agencies'.
400%
More Leads
#6
AVG Ranking In 6-Months
£70k
Attributed Revenue
Challenge
Generate qualified B2B games leads for an innovative indie game marketing agency.
Insight
We worked to create an SEO content plan for Campaign Cooperative focused on high traffic, low-competition keywords - and in just a few months, Campaign Cooperative was ranking on the front page for key terms like 'indie game marketing agency' and 'indie game marketing'. This work involved revamping the Campaign Coopertative website - ensuring the design & copy matched the updated brand voice: transparent, data-first outsiders looking to disrupt a sometimes-opaque industry.
Approach
Front-Page SEO
We worked to create an SEO content plan for Campign Cooperative focused on high traffic, low-competition keywords - and in just a few months, Campaign Cooperative was ranking on the front page.
PPC & Retargeting
Alongside our SEO work, we built a segmented PPC & Paid Search campaign focused on high-value, qualified leads - in an industry where those are hard to come by. We targeted high-volume questions with educational content, using lead magnets and re-targeting to qualify and segment leads
Web Design & Copywriting
We revamped the Campaign Coopertative website - ensuring the design & copy matched the updated brand voice: transparent, data-first outsiders looking to disrupt a sometimes-opaque industry; pushing Campaign Cooperative's data-expertise and case studies.
Outcome
The result of our campaigns? Front-page SEO, a 400% increase in leads, and £70k of attributed revenue in 6-months.
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