Welcome to shibboleth
B2B Content Marketing & SEO Services
SEO & content marketing services for tech, games & SaaS SMEs. It's in our name: we speak the language of tech innately, and our content, whitepapers and blog posts always resonate.
B2B Content Marketing & SEO Services
Content & SEO to Get You Ranked with Authority
B2B content marketing & SEO isn't just about ranking highly - it's about establishing authority whilst doing so. We speak the language of the SaaS, tech and games sectors - and our whitepapers, blogs and articles establish our clients as thought leaders in their fields.
Industry Expert Content Writers
SEO-First Content
Thought-Leadership Whitepapers, Newsletters & Articles
Irresistible Lead Magnets, Strengthened by Data
Our content marketing puts authorative, interesting lead magnets at the forefront of what we do. All of our content has two clear goals: establish you as an expert thought-leader in your field, and bring in ROI. Every piece of content that we create is tracked and measured for ROI - allowing us to rapidly paint a picture of the content that your customers love: whether they're whitepapers, e-books or newsletters.
Authorative SEO Content That Ranks, and Wows
Our SEO content is insightful, relevant, and most of all, engaging. Written to rank keywords not only for traditional search but also for AI-generated search (B2B AI SEO), our B2B SEO services are a long-term strategy with long-term pay-off. Above all, though, our content is exciting - because even in the B2B space, attention is everything.
B2B Tech & SaaS FAQs
B2B SEO & Content Marketing FAQs
What is B2B SEO?
B2B Tech & SaaS SEO is the process of improving the online presence and visibility of B2B SaaS & Tech websites. B2B SEO is primarily focused on improving rankings both on traditional search engines (like Google) and AI result rankings.
How can content help B2B tech SMEs?
Content marketing helps to establish B2B tech & SaaS companies as thought leaders in their field. It helps to establish authority, and content marketing can act as lead magnets - directly bringing in new customers and revenue.
Why does B2B SEO matter?
B2B SEO helps tech & SaaS companies to ensure that they show up on both traditional search and on AI generated listings. The primary goal is to improve website traffic and relevance - writing authorative SEO content that brings new potential leads to a website.
How long does content & SEO take to pay off?
B2B SEO is a long-term strategy, designed for stable, long-term lead generation. It requires producing authorative, engaging content on a regular scale for months at a time. But the payoff is huge - bringing large amounts of inbound traffic.
What is content marketing for B2B SMEs?
Content marketing for B2B tech & SaaS SMEs is the process of creating content - articles, eBooks, whitepapers, and newsletters, for example - to attract new customers. This content can either be for SEO purposes, or used as lead magnets.
How do you measure success with B2B SEO?
B2B SEO should be clearly measurable with defined KPIs from the beginning. These KPIs can be inbound leads, organic traffic generated, keyword ranking on search engines, or softer metrics like duration of website visits.
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