B2B Content Marketing & SEO Services for games brands
SEO & content marketing services for B2B games brands. It's in our name: we speak the language of the games industry innately. We're subject-matter experts who make B2B games topics enaging, easy to digest, and irresistable to your ICP.
Content & SEO That Resonates With Games Industry Stakeholders
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Games Industry Veteran Content Writers
SEO-First Content
Thought-Leadership Whitepapers, Newsletters & Articles
B2B content marketing & SEO isn't just about ranking highly - it's about establishing authority whilst doing so. We speak the language of the the games industry innately - and our video, editorial and SEO content resonates with key stakeholders.
Whether we're turning technical development topics into digestable tid-bits, or creating long-form video content extolling the benefits of iterative game design, we're subject-matter experts on all things games.
Whether we're turning technical development topics into digestable tid-bits, or creating long-form video content extolling the benefits of iterative game design, we're subject-matter experts on all things games.
Service Overview
Case Studies →
Irresistable Content, Strengthened by Data
Our content marketing puts authorative, interesting lead magnets at the forefront of what we do. All of our content has two clear goals: position you in line with your customer's Category Entry Points, and bring in attributable ROI. Every piece of content that we create is tracked and measured for impact - allowing us to rapidly paint a picture of the content that your customers love: whether they're whitepapers, video content, or newsletters.
At Shibboleth, we're games industry veterans who are experts on the niche technical topics that your ICP cares about. From video content to SEO articles and whitepaper lead-magnets, ROI is at the core of the content that we create.
Exciting, Informative SEO Content Written by Experts
Our SEO content is insightful, relevant, and most of all, engaging. Written to rank keywords not only for traditional search but also for AI-generated search (B2B Generative SEO), our games industry B2B SEO services are a long-term strategy with long-term pay-off. Above all, though, our content is exciting - because even in the B2B space, attention is everything.
B2B Games Industry Content Marketing FAQs
From high-ranking SEO content, engaging video production and whitepapers that establish thought-leadership, we're subject-matter experts on technical games industry topics.
What is B2B SEO?
B2B Games Industry SEO is the process of improving the online presence and visibility of B2B games websites. B2B SEO is primarily focused on improving rankings both on traditional search engines (like Google) and AI result rankings.
How can content help B2B Games brands?
Content marketing helps to establish B2B games brands as thought leaders in their field. It helps to establish authority, and content marketing can act as lead magnets - directly bringing in new customers and revenue.
Why does B2B SEO matter?
B2B SEO helps B2B games companies to ensure that they show up on both traditional search and on AI generated listings. The primary goal is to improve website traffic and relevance - writing authorative SEO content that brings new potential leads to a website.
How long does B2B content & SEO take to pay off?
B2B SEO is a long-term strategy, designed for stable, long-term lead generation. It requires producing authorative, engaging content on a regular scale for months at a time. But the payoff is huge - bringing large amounts of inbound traffic.
What is content marketing for B2B games companies?
Content marketing for B2B games industry SMEs is the process of creating content - articles, video content, whitepapers, and newsletters, for example - to attract new customers. This content can either be for SEO purposes, or used as lead magnets.
How do you measure success with B2B SEO?
B2B SEO should be clearly measurable with defined KPIs, right from the beginning. These KPIs can be inbound leads, organic traffic generated, keyword ranking on search engines, or softer metrics like duration of website visits.
