Games B2B Marketing Strategy Services
We're experts in games industry B2B strategy. Our strategy services take a two-tiered approach: rapid short-term gains, whilst establishing long-term inbound revenue pipelines.
B2B Marketing Strategy Games Service & Solution Providers
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Strategy-First Agency
Focus on Data, KPIs and Attribution.
Short-Term Gains Alongside Long-Term Pipelines.
From B2B marketing strategy to market research and brand campaign planning, we're a strategy-first agency with a firm grip on data and KPIs, and a focus on strong short-term results that lead to long-term inbound pipelines.
Service Overview
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B2B Strategy Centred Around Capturing Low-Hanging Fruit, and Crossing the Chasm
Our strategy is simple: rapid short-term growth, snowballing into organic long-term growth. Our games industry B2B marketing strategy centres around targeting sectors and niches with clear, immediate needs - and using the success of these sectors to snowball to larger and larger niches. Before you know it, you've crossed the chasm into mainstream usage.
At Shibboleth, we remove the 'unknows' from your marketing strategy. That means that we provide transparent, attributable results, and take away the stress of not knowing when your next lead will come in.
Short-Term Growth Leading to Stable, Long-Term Pipelines
At Shibboleth, our priority is long-term, sustainable revenue via inbound pipelines - but we recognise that short-term, high-impact growth is an integral part of that. Our strategy focuses on using our industry expertise to leverage channels unique to the games industry (Reddit, Discord) for substantial short-term growth, combined with long-term planning & execution for revenue & lead generation pipeline building.
Using Data To Provide Transparent, Attributable Results for All of Our Partners
The backbone of all of our strategy is measurable, transparent results. We set clear KPIs from the moment we start working; meaning that you know exactly how we're performing, and what we're doing. We integrate closely with your team and become experts in your solution - allowing us to create branding and content that speaks in your voice.
B2B Marketing Strategy FAQs
From B2B marketing strategy to market research and brand campaign planning, we're a strategy-first agency with a firm grip on data and KPIs.
What is a games B2B marketing strategy?
A B2B marketing strategy is a plan of action on how a B2B games solution will leverage its resources to gain new business. At Shibboleth, a marketing strategy encompasses a 9-month growth and development plan, a market research analysis, positioning and messaging development, and specific customer targets for each stage of growth.
How is the success of a games industry B2B strategy tracked?
All B2B marketing strategies include clear KPIs and targets - clear and measurable targets which enable you to track the progress of your strategy. These could include LTV, leads generated, revenue brought by generated leads, conversion rates and ROI.
Why is a B2B marketing strategy important for games brands?
A B2B marketing strategy provides games brands with a clear plan of action for long-term, stable growth moving forward. A B2B marketing strategy paints the way for a games brand to earn and retain new business at pace.
Why is retention & LTV so important?
LTV - or lifetime value - is the total revenue brought in by a custumer over the course of their lifetime with your business. Retention is the length of that lifetime. Both are imperative metrics for stable, long-term growth - without a focus on LTV and retention, it will be a constant battle to maintain growth.
How does a B2B strategy differ to B2C?
B2B marketing strategies tend to be more complex than B2C - melding multiple channels, pipelines and touchpoints throughout the customer journey. B2B strategies focus on earning trust and targeting specific niches at each stage of SME growth, whilst B2C strategies focus more on emotional appeals to consumers directly.
How do you maximise games industry B2B LTV?
Maximising LTV for B2B games brands is primarily about ensuring that each touchpoint in your customer pipeline is optimised for the niche that you're serving. It's about understanding your customer's compelling reason to buy, and utilising behavioural economics principles to ensure that customers keep coming back.
