Welcome to shibboleth
B2B Marketing Strategy Services
Our B2B marketing strategy services are focused on the foundations - maximising LTV, retention and ensuring that all growth is long-term.
B2B Marketing Strategy
B2B Marketing Strategy for Tech, Games & SaaS SMEs
From B2B marketing plans to LTV & retention optimisation and behavioural economics, we're a strategy-first agency with a firm grip on data and KPIs.
Strategy-First Agency
Focus on Data, KPIs and Testing
Strategy for Long-Term, Organic Growth
B2B Strategy Centred Around Capturing Low-Hanging Fruit, and Crossing the Chasm
Our strategy is simple: rapid short-term growth, snowballing into organic long-term growth. Our B2B marketing strategy centres around targeting sectors and niches with clear, immediate needs - and using the success of these sectors to snowball to larger and larger niches. Before you know it, you've crossed the chasm into mainstream usage.
Focusing on Broadcasting Distribution - Targeting Leads Which Herald Organic Growth
Virality is a myth. The most successful and popular products come recommended from Broadcast Distributors - large-audience, high-resonance thought leaders who champion the things that they love. Our marketing strategy follows the belief that all marketing - at least at the beginning - is ABM. Our strategy specifically outlines and targets key Broadcast Distributors, ensuring that from day one, we have our sights set on clear goals and outcomes.
Using Data To Ensure Solid Foundations, Meaning Record-High LTV And Secure, Long-Term Growth
Our strategy-first approach focuses on the fundamentals - meticulously analysing your offering and touchpoint to maximise retention and sure that we're bringing record amounts of LTV. Our marketing strategy is designed to foster independent, organic growth. We don’t want our clients to be beholden to us, or to any other agency. We focus on the fundamentals, get the ball rolling, and watch the organic growth come flooding in.
FAQs
B2B Marketing Strategy FAQs
What is a B2B marketing strategy?
A B2B marketing strategy is a plan of action on how a B2B SME will leverage its resources to gain new business. At Shibboleth, a marketing strategy encompasses a 12-month growth and development plan, a market research analysis, positioning and messaging development, and specific customer targets for each stage of growth.
How is the success of a B2B strategy tracked?
All B2B marketing strategies include clear KPIs and targets - clear and measurable targets which enable you to track the progress of your strategy. These could include LTV, leads generated, revenue brought by generated leads, conversion rates and ROI.
Why is a B2B marketing strategy important?
A B2B marketing strategy provides SaaS, games and tech companies with a clear plan of action for long-term, stable growth moving forward. A B2B marketing strategy paints the way for a SME to earn and retain new business at pace.
Why is retention & LTV so important?
LTV - or lifetime value - is the total revenue brought in by a custumer over the course of their lifetime with your business. Retention is the length of that lifetime. Both are imperative metrics for stable, long-term growth - without a focus on LTV and retention, it will be a constant battle to maintain growth.
How does a B2B strategy differ to B2C?
B2B marketing strategies tend to be more complex than B2C strategies - melding multiple marketing channels, pipelines and touchpoints throughout the customer journey. B2B strategies focus on earning trust and targeting specific niches at each stage of SME growth, whilst B2C strategies focus more on emotional appeals to consumers directly.
How do you maximise tech & SaaS LTV?
Maximising LTV for tech & SaaS SMEs is primarily about ensuring that each touchpoint in your customer pipeline is optimised for the niche that you're serving. It's about understanding your customer's compelling reason to buy, and utilising behavioural economics principles to ensure that customers keep coming back.
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